slow law firm site

Slow Law Firm Site? These 15 Fixes May Solve It.

Tired of that slow law firm site that seems to take forever to pull up images and content? Slow sites could mean a number of things, more often than not related to image compression and Javascript.

Here are fifteen simple fixes which can increase page load speed:

Server-Side Fixes

Don’t blame the service, blame the server.  Well, having adequate hosting with minimal downtime definitely helps, too, along with professional server configurations.  These mini-tips are server related and can add precious milliseconds to your load time.

  1. Getting More Cache

Proper expiration of headers will allow stored images to pre-load upon visitor entrance faster because your browser has these pictures already in its memory bank.  This is done completely via .NET or Apache manipulation.

  1. Keepalive Checking

This ‘call’, or message, is sent between server and device to check operation of linkage and is particularly preventative in keeping links from being broken.  If broken, any other data requests will be rerouted.   There are two keepalive commands: HTTP and TCP.

  1. Permitting Gzip Compression Methods

Decisions that front-end programmers make are vital in page load time.  GNU project’s Gzip is uniform to RFC 1952 and is perhaps the most effective method of web server compression known today.  This can be HTTP/1.1 programmed and significantly cuts down on response sizing – nearly 70%.

  1. Caching Landing Page Redirects

Cacheable redirects are particularly useful for mobile web surfers since mobile browsers will send example.com to m.example.com; set caching duration for 1 day and cache controls to private to ensure only mobile users will receive the redirects.

  1. Using Content Delivery Network Implementation

WordPress users can implement W3 Total Caching while other great CDN’s include MaxCDN, CloudFront  and the free CDN’s like CloudFlare, FreeCast and Incapsula.  Efficient content procurement can be expected when these networks operate within few hops and faster responses.

Content Fundamentals

Not every local programming guru will be able to run across the country to their distant server; with this we introduce tips that can be implemented through front-end content and URL manipulation.

  • Keep Redirects Low

When you’ve moved your website to other localities multiple times, redirecting traffic to these new sources is imminent. The more redirect, the more HTTP requests, and the slower your website will load.  Avoid using numerous redirect links in content, and also keep the maximum redirected domains to a minimum.

  • Query String Removal

Keeping question marks out of queries because they’re not cacheable would be an excellent idea considering your Control+F5 key does the same thing.  Use these question marks for resources that are dynamic in nature only.

  • Meta Character Sets

Specifically setting character sets in your HTTP Meta tags will speed up browser interpretation and allow the correct loading of characters specified in these tags.  Joomla or WordPress may use different PHP variations yet HTML is far easier to read and quicker in loading than other dynamic scripting.

  • Minimize Coding

Believe it or not, white spaces and useless empty elements rack up precious KB’s which, of course, directly contributes to page loading times.  If you’re using CMS platforms like WordPress, there are plugins available to optimize your code without compromising the veracity of it.

  • Check And Ameliorate Bad Requests

Enormous amounts of 404 errors are caused from broken URL requests.  Defeat these by finding broken line checkers such as WordPress Link Checker or Broken Link Check.

  • Minimize DNS Searches

Reduction in unique hosts could, invariably, increase your server response times because the overall time to lookup IP addresses is minimized.  Plenty of online tools exist – even a simple ping tool – that can check your DNS response times and searches conducted.  Group collective imagery together to reduce differentiating DNS lookups as well.

Pictures And Style Sheets

Probably one of the larger areas where page loads fall, your pictures, Java and CSS coding plays an important role when various syntaxes are called via browser.  Here are some tips to keep imagery and scripting working on the fly.

  • Image Optimization

Many pictures on websites contain useless calls such as obscenely large lines of <img> code or even unnecessary sizes.  You’d find great benefit in optimizing images to perform faster, achievable through simple deep line checking of image source coding.

  • Keep Java Low, Cascading High

Correctly programming your websites according to W3C standards means following simply script location rules.  You should always attempt to keep Java coding at the bottom since the calls take longer while speeding your initial loads through cascade style sheets being placed first in your heading.  This routine also cuts out the white screen visitors will often see when coding is reversed.

  • Image Sizing

Specific image dimensioning will help browser find and entwine irreplaceable coding.  Besides, again, if your images are obscene in measurement and browsers are spending seconds loading them, following any of the other tips will be seemingly moot.

Keep In Mind…

Whenever making site alterations, you should definitely have nifty maintenance landing pages set up, a temporary redirect to someplace you find relevant and always – without fail – make hard copy backups of your current site configuration before going to work.

Remember, law firm content is equally important to the unnoticeable yet vital SEO fundamentals you’ll learn through our blog.